Company: AltoIRA
The founder of Alto created the company to provide people with the ability to access alternative assets with their tax-advantaged dollars—an option that had only ever been available to institutions and the ultra-wealthy. Alto is a marketplace of the best providers of alternative assets from crypto to real estate, to private equity and startups, to artwork and farmland.
While it was tempting to create a brand around the concept of access and democratization, these ideas felt less compelling than the notion that with access to heretofore ‘privileged’ assets, everybody could start to reimagine a different kind of life. A life that is planful and mindful of the realities of retirement and what it takes to be prepared, but importantly, a life that focuses more on the idea that retirement is the beginning of a new life, not the end of the current one.